Business Rwporter
Harare, Zimbabwe — Drummond Safaris, the family-owned tourism and wildlife operator, is emerging as one of Zimbabwe’s most visible success stories in the safari sector, capitalising on rising regional tourism and growing interest in conservation-based travel.
Founded by youthful entrepreneur Mr Jamie Mnangagwa, the company has transformed into a multi-faceted safari operator offering guided tours across Zimbabwe and Southern Africa.
“The goal was always to create a tourism business that benefits both wildlife and local communities,” Mr Mnangagwa said in an interview.
“Sustainable tourism isn’t just a buzzword—it’s the foundation of long-term growth for Zimbabwe.”
Drummond Safaris offers diverse experiences, from canoe safaris on the Zambezi River to game drives in Hwange National Park. The company has also cultivated partnerships with international travel operators, helping Zimbabwe regain attention after years of political and economic instability dampened visitor numbers.
Despite the successes, Drummond Safaris has had to navigate choppy waters in its infancy but the company has been able to reinforce oversight and community engagement initiatives. Industry analysts say its resilience is indicative of the broader sector’s recovery.
According to regional tourism reports, Zimbabwe’s safari industry is projected to grow by 10% this year, driven by increased international arrivals and renewed investor confidence. Drummond Safaris is positioned to leverage this trend, with plans to expand its itineraries and enhance its conservation programs.
Travel industry insiders note that the company’s approach—blending luxury safari experiences with community development—aligns with a global shift toward responsible travel.
“Companies that integrate local communities and conservation into their business model are winning in today’s market,” said Tendai Moyo, a Zimbabwe-based tourism consultant.
As Zimbabwe works to rebuild its tourism profile, Drummond Safaris’ trajectory suggests that homegrown operators with deep local knowledge and sustainable practices can play a pivotal role in the sector’s revival.
